The photo-sharing app offers companies the opportunity to start a free business account to promote their brand and products. Instagram is not only a tool for individuals, but also for businesses. Photos can be shared on one or several other social media sites - including Twitter, Facebook and Tumblr - with a single click. Users also have the option of making their profile private so that only their followers can view their posts.Īs with other social networking platforms, Instagram users can like, comment on and bookmark others' posts, as well as send private messages to their friends via the Instagram Direct feature. Each post by a user appears on their followers' Instagram feeds and can also be viewed by the public when tagged using hashtags or geotags.
Users can add a caption to each of their posts and use hashtags and location-based geotags to index these posts and make them searchable by other users within the app. Instagram allows users to edit and upload photos and short videos through a mobile app. Internet users who regularly visit Instagram in the U.S.Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012. Poland: social network penetration Q3-Q4 2017įacebook users in Finland in 2015, by age group Instagram usage in Finland 2019, by device Share of Instagram users in Finland in 2015, by age group Pinterest gender distribution of global signups 2016ĭaily Instagram users in Sweden 2020, by age group Snapchat: distribution of global audiences 2023, by genderįacebook: age distribtion of MENA audiences 2014įacebook: gender distribtion of MENA audiences 2014 Instagram usage reach in the United States 2018, by income As of the second quarter of 2021, Snapchat had 293 million daily active users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. One of the most popular features of Instagram is Stories. In the United States, the number of Instagram users is projected to surpass 120 million MAU in 2023. The social photo sharing app is especially popular in India and in the United States, which have respectively 201 million and 157 million Instagram users each. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. Overall, 15.7 percent of users belonged to the 35 to 44 year age group. As of January 2023, almost 31 percent of global Instagram audiences were aged between 18 and 24 years, and 30.3 percent of users were aged between 25 and 34 years.
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